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noun Uncommon

activation

ak-tih-VAYSHN

Activation (noun) means the act of making something active or bringing it into use. Example: “Activation of the new software license took only a few minutes.”

noun
1
The act of making something active or bringing it into use.
"Activation of the new software license took only a few minutes."
2
A marketing event or campaign designed to promote a brand.
"The company ran a brand activation at the music festival."

How to Use Activation

Learner’s notes

In plain EnglishThe process of turning something on or setting it into motion — or, in marketing, an event built to promote a brand.

Common pairings
product activation brand activation activation process

Word Forms

activations plural

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Test yourself on “activation” A quick quiz — meaning, synonyms & usage

Fill the Gap

Can you complete this real example?

_____ of the new software license took only a few minutes.

Etymology

From active or activate plus the suffix -ation.

Related Words

Rhymes for activation

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Frequently Asked Questions

What does “activation” mean?

The word “activation” means the act of making something active or bringing it into use. In plain terms, the process of turning something on or setting it into motion — or, in marketing, an event built to promote a brand.

How do you pronounce “activation”?

“Activation” is pronounced ak-tih-VAYSHN (/ˌæktəˈveɪʃən/ in IPA).

How do you use “activation” in a sentence?

Here is “activation” used in a sentence: “Activation of the new software license took only a few minutes.”

What part of speech is “activation”?

“Activation” is a noun.

Is “activation” a common word?

“Activation” is an uncommon word in modern English.

How many meanings does “activation” have?

“Activation” has 2 distinct senses listed in this dictionary. The most common is: the act of making something active or bringing it into use.

What is the difference between activation and installation?

Installation refers to setting up software or a system so it is present and ready to run, while activation is the separate step of making it active or bringing it into use, often by entering a code or confirming a licence. A product can be installed but not yet activated.

What does activation mean in a marketing context?

In marketing, an activation refers to an event or campaign designed to promote a brand, often through live experiences, sampling, or interactive engagement with consumers. This differs from general advertising because it usually involves direct, hands-on interaction with the audience.

Is activation used mainly in technology or does it apply elsewhere too?

Activation is used across several fields, including technology (activating software or a device), marketing (a brand activation campaign), and science (activation of a chemical process). The core meaning of bringing something into active use stays consistent across these uses.

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Definitions: FreeDict original editorial