verb
diversify
deye-VUR-sih-feye
verb
1
To add variety to something, making it cover a wider range of forms or types.
"The magazine diversified its content to appeal to younger readers."
"The town diversified its economy after the factory closed."
2
To spread business, investments, or products across different areas so as to reduce overall risk.
"Financial advisers usually recommend diversifying your portfolio across stocks, bonds, and property."
"The company diversified into software after its hardware sales slowed."
How to Use Diversify
Learner’s notesIn plain EnglishTo spread something out into different types or areas instead of sticking to just one — often used about investments, products, or economies.
Common pairings
diversify a portfolio
diversify the economy
diversify into new markets
Word Forms
diversified past tense, diversifies singular
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Financial advisers usually recommend _____ your portfolio across stocks, bonds, and property.
Etymology
From Middle French diversifier, built from diverse plus the verb-forming suffix -ify.