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noun B1 Intermediate Uncommon

slogan

SLOHGN

Slogan (noun) means a short, memorable phrase used to represent an idea, cause, or brand. Example: “The campaign's slogan appeared on posters all over town.”

noun
1
A short, memorable phrase used to represent an idea, cause, or brand.
"The campaign's slogan appeared on posters all over town."
"The company changed its advertising slogan last year."

How to Use Slogan

Learner’s notes

In plain EnglishA short catchy phrase used to promote a cause, party, or product.

Common pairings
advertising slogan campaign slogan coin a slogan

Word Forms

slogans plural

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Test yourself on “slogan” A quick quiz — meaning, synonyms & usage

Fill the Gap

Can you complete this real example?

The campaign's _____ appeared on posters all over town.

Etymology

From Scottish Gaelic sluagh-ghairm, literally "army cry" or battle cry, later softened in meaning to any catchy repeated phrase.

Origin: Scottish Gaelic

tagline catchphrase motto

Related Words

Rhymes for slogan

See all rhymes for slogan →

Frequently Asked Questions

What does “slogan” mean?

The word “slogan” means a short, memorable phrase used to represent an idea, cause, or brand. In plain terms, a short catchy phrase used to promote a cause, party, or product.

How do you pronounce “slogan”?

“Slogan” is pronounced SLOHGN (/ˈsloʊɡən/ in IPA).

How do you use “slogan” in a sentence?

Here is “slogan” used in a sentence: “The campaign's slogan appeared on posters all over town.”

What part of speech is “slogan”?

“Slogan” is a noun.

Where does the word “slogan” come from?

The word “slogan” comes from Scottish Gaelic. From Scottish Gaelic sluagh-ghairm, literally "army cry" or battle cry, later softened in meaning to any catchy repeated phrase.

Is “slogan” a common word?

“Slogan” is an uncommon word in modern English, usually learned at around the B1 level.

What is the difference between a 'slogan' and a 'tagline'?

A 'slogan' is a short, memorable phrase used to represent an idea, cause, or brand, and can be used for political campaigns, movements, or companies. A 'tagline' specifically refers to a short phrase used in advertising or branding, making it a more narrowly commercial subset of slogans.

What is the difference between a 'slogan' and a 'motto'?

A 'slogan' is typically used for marketing, political, or promotional purposes and is meant to be catchy and memorable. A 'motto' tends to express a guiding principle or belief, often for an organization or family, and is used less for persuasion and more for identity.

What makes an effective slogan?

An effective slogan is short and memorable, clearly representing the idea, cause, or brand it is attached to so audiences can recall and associate it easily.

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