advertising

The word “advertising” means the activity or industry of promoting products and services to the public. In plain terms, the business or practice of promoting things to the public.

“Advertising” is pronounced AD-vuh-teye-zihng (/ˈædvɚˌtaɪzɪŋ/ in IPA).

Here is “advertising” used in a sentence: “She works in advertising, creating campaigns for major brands.”

“Advertising” is a noun.

“Advertising” is a fairly common word in modern English, usually learned at around the A2 level.

Advertising is one part of marketing. Marketing is the whole process of understanding customers and bringing a product to them — research, pricing, branding, distribution, and promotion. Advertising is specifically the paid public messaging that promotes a product or service. So all advertising is marketing, but marketing involves far more than advertising alone.

Common types include digital advertising, such as search, social media, display, and video ads; broadcast advertising on television and radio; print advertising in newspapers and magazines; outdoor or 'out-of-home' advertising like billboards; and direct mail. Most modern campaigns blend several of these channels to reach the same audience in different places.

Advertising is paid and controlled: the business chooses the message and buys the space. Publicity is coverage a business earns for free, such as a news story or a review, and it cannot fully control what is said. Advertising guarantees exposure, while publicity often feels more credible precisely because it comes from an independent source.

Advertising lets businesses tell potential customers that a product exists, explain what it does, and give reasons to choose it over rivals. It drives sales, builds brand recognition, and funds much of the free media people enjoy, from television to websites. For many companies, it is the main engine of growth.