marketing
MAH-kih-tihng
Marketing (noun) means the business activity of promoting and selling products or services, including advertising and market research. Example: “She works in marketing for a tech startup.”
noun
1
The business activity of promoting and selling products or services, including advertising and market research.
"She works in marketing for a tech startup."
"Good marketing can make an average product feel essential."
"The bakery hired a student to help with its social media marketing."
How to use marketing
Learner’s notesIn plain EnglishThe business of getting people to want and buy a product, through advertising, branding, and research.
Common pairings
marketing campaign
marketing strategy
digital marketing
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Word forms
- Plural
- marketings
Fill the gap
Can you complete this real example?
She works in _____ for a tech startup.
Etymology
Formed from "market" plus "-ing."
Related words
Rhymes for marketing
meeting
dieting
greeting
fleeting
riveting
tweeting
competing
picketing
fidgeting
carpeting
targeting
trumpeting
See all rhymes for marketing →
Frequently asked questions
What does “marketing” mean?
The word “marketing” means the business activity of promoting and selling products or services, including advertising and market research. In plain terms, the business of getting people to want and buy a product, through advertising, branding, and research.
How do you pronounce “marketing”?
“Marketing” is pronounced MAH-kih-tihng (/ˈmɑɹkɪtɪŋ/ in IPA).
How do you use “marketing” in a sentence?
Here is “marketing” used in a sentence: “She works in marketing for a tech startup.”
What part of speech is “marketing”?
“Marketing” is a noun.
Is “marketing” a common word?
“Marketing” is a very common word in modern English, usually learned at around the B2 level.
What is the difference between marketing and advertising?
Advertising is one part of marketing, not the whole of it. Marketing is the entire process of understanding customers and getting a product to them — including research, pricing, branding, and distribution. Advertising is the narrower task of creating paid messages to promote that product. All advertising is marketing, but not all marketing is advertising.
What is the difference between marketing and sales?
Marketing creates interest and demand, while sales convert that interest into actual purchases. Marketing works before and around the sale — building awareness, positioning the brand, and attracting potential customers. Sales is the direct, person-to-person step of closing the deal. The two are closely linked, and each depends on the other to succeed.
What are the types of marketing?
Marketing comes in many forms. Traditional marketing includes print, TV, and radio advertising, while digital marketing covers websites, email, search, and social media. Other common types are content marketing, influencer marketing, and word-of-mouth. Most organisations blend several approaches, choosing the mix that best reaches their particular audience.
Why is marketing important?
Marketing matters because even the best product will not sell if no one knows it exists or understands why they need it. Good marketing connects a business with the right customers, communicates value clearly, and builds a lasting reputation. It also gathers feedback about what people actually want, guiding what a company makes next.
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