it is what it is
It is what it is (phrase) means Said to accept an unwelcome situation that cannot be changed, signalling that there is no point complaining about it further. Example: “We lost the contract. It is what it is, so let's chase the next one.”
How to Use It is what it is
Learner’s notesIn plain EnglishThere's no changing it, so no point moaning about it.
Informal spoken English; very common, often criticised as a cliche.
Keep it for things genuinely outside your control; used about your own choices it sounds evasive.
Fill the Gap
Can you complete this real example?
We lost the contract. _____, so let's chase the next one.
Synonyms
View more →Related Words
Rhymes for it is what it is
See all rhymes for it is what it is →Frequently Asked Questions
Is 'it is what it is' rude?
It depends on delivery. Said about your own bad luck it sounds stoical and unbothered; said to someone else about their problem it can sound dismissive, as though you cannot be bothered to help. Avoid it when someone wants sympathy.
What can I say instead of 'it is what it is'?
For acceptance, try 'there's nothing we can do about it now' or 'we'll work with what we've got'. If you actually mean the decision is final, say that plainly instead, since the phrase often hides a reason the listener wants to hear.
Is it a cliche?
Yes, and a heavily used one, especially in sport and business. It works fine in speech but looks lazy in writing, where a specific statement of what cannot be changed reads better.