Examples of “GTM” in a Sentence

noun The plan a company uses to launch a product and reach its customers, covering pricing, positioning, sales channels and marketing; short for go-to-market.

• Our GTM for the new tier leans almost entirely on partner referrals.
• She was hired to own GTM across three regions.

noun Google Tag Manager, a free tool that lets marketers add and manage tracking scripts on a website without editing its code.

• Fire the conversion pixel through GTM rather than hard-coding it into the template.