Pop
aegyo
What does aegyo mean?
A display of exaggerated, deliberate cuteness through voice, gestures, and facial expressions, common in Korean culture and K-pop.
"The host made him do aegyo and the whole crowd melted."
Origin
From Korean 애교 (aegyo), describing cute or coquettish charm; became globally known through K-pop variety show segments where idols are pushed to perform it.
Frequently asked questions
What does aegyo mean?
It's performed cuteness — the baby voice, pouts, and gestures idols use to look adorable, often on variety shows.
Is aegyo only for women?
No, male idols do aegyo too, often reluctantly, and the awkwardness is part of the entertainment.
What is aegyo sal?
It's the slight puffiness under the eyes, considered cute in Korean beauty standards — a different but related 'aegyo' term.
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