General
align
What does align mean?
To bring people or goals into agreement or a consistent direction.
"Let's align on the messaging before we brief the team."
Origin
From physical alignment; heavily used in meetings.
Frequently asked questions
What does 'align' mean in corporate speak?
It means to bring people or goals into agreement or a consistent direction, so everyone is on the same page.
How do you use 'align' in a meeting?
Typically 'let's align on X', e.g. 'Let's align on the messaging before we brief the team.'
Where does the corporate use of 'align' come from?
It borrows from physical alignment and is now one of the most heavily used words in meetings.
Study it as flashcards or scroll it in Vocabulary Flow — saved to your collection.
