Internet
birthday ad
What does birthday ad mean?
An advertisement, such as a subway or billboard display, that fans pool money to place in public spaces for an idol's birthday. A visible show of fan devotion.
"Fans booked a whole subway station for his birthday ad."
Origin
English 'birthday' + 'ad(vertisement)', a fan project.
Frequently asked questions
What is a birthday ad in K-pop?
It's an advertisement, like a subway or billboard display, that fans pool money to place in public to celebrate an idol's birthday.
Where do fans put birthday ads?
Common spots include subway stations, billboards, buses, and cafes, chosen because they're highly visible to the public.
Why do fans buy birthday ads?
They're a visible show of devotion, letting a fandom publicly celebrate their favorite idol and demonstrate the group's reach.
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