General
blue ocean
What does blue ocean mean?
A market space with little or no competition, as opposed to a crowded 'red ocean'.
"Nobody serves this niche, it's a blue ocean."
Origin
From the 2005 book 'Blue Ocean Strategy' by Kim and Mauborgne.
Frequently asked questions
What does 'blue ocean' mean?
It's an uncontested market space with little or no competition, where a company can grow without fighting rivals.
Where does 'blue ocean' come from?
From the 2005 book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne.
What's the opposite of a 'blue ocean'?
A 'red ocean', a crowded, competitive market where companies fight over the same customers.
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