General
buy-in
What does buy-in mean?
The support or commitment of others—especially decision-makers—for an idea or plan.
"We need executive buy-in before we can green-light the rebrand."
Origin
From the notion of 'buying into' an idea; standard change-management term.
Frequently asked questions
What does buy-in mean?
It refers to the support or commitment of others, especially decision-makers, for an idea or plan.
Why is buy-in important at work?
Without stakeholder or executive buy-in, plans often can't move forward because they lack the backing needed to proceed.
Where does the term buy-in come from?
From the idea of 'buying into' an idea; it's a standard term in change management.
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