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cf
What does cf mean?
A commercial film, i.e. a TV or online advert, that an idol appears in as an endorser. High-profile CFs signal an idol's marketability.
"She landed a cosmetics CF right after the comeback."
Origin
English initialism 'commercial film', used in Korea.
Frequently asked questions
What does 'CF' mean in K-pop?
It means 'commercial film', a TV or online advertisement that an idol appears in as an endorser.
Why are CFs a big deal for idols?
High-profile CF deals signal that an idol is marketable and in demand, and they are a major source of income and prestige.
Where does the term 'CF' come from?
It is an English-derived initialism for 'commercial film' that is standard in Korean advertising and entertainment.
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