Internet
concept
What does concept mean?
The cohesive theme, styling, and mood a group adopts across a comeback's music, videos, and visuals. Concepts range from cute to dark to retro.
"This comeback's concept is dark fairytale."
Origin
English 'concept', a K-pop production and marketing term.
Frequently asked questions
What does concept mean in K-pop?
A concept is the unified theme, styling, and mood a group takes on for a comeback, tying together the music, videos, and visuals into one aesthetic.
What are examples of K-pop concepts?
Concepts range widely, from cute and girl-crush to dark, retro, or fantasy themes like the 'dark fairytale' concept described in the definition.
Does a group's concept change between comebacks?
Yes. Groups often shift concepts each comeback to show range, though some build a signature style they revisit.
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