General
customer-centric
What does customer-centric mean?
Describing a strategy or culture that puts the customer at the centre of decisions.
"We're a customer-centric company, we start with their problem."
Origin
Marketing/strategy coinage.
Frequently asked questions
What does 'customer-centric' mean?
It describes a strategy or culture that puts the customer's needs at the centre of every decision.
How is it used?
As an adjective, e.g. 'a customer-centric approach' or 'we're customer-centric.'
Where does the term come from?
It's a marketing and strategy coinage combining 'customer' with 'centric', meaning centred on.
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