Internet
demure
What does demure mean?
Carries a knowing, in-on-the-joke tone — saying "very demure" signals you're referencing the meme, not actually claiming modesty.
"She unboxed it so gently — very demure, very cutesy."
Origin
From TikTok creator Jools Lebron's August 2024 viral video describing her workplace look as "very demure, very mindful." The phrasing exploded into a meme template and was named among the year's defining slang.
Frequently asked questions
What does demure mean on TikTok?
On TikTok, "demure" is used ironically to mean tasteful, modest, and considerate — popularized by the "very demure, very mindful" meme.
Where did very demure come from?
From creator Jools Lebron's August 2024 TikTok describing her work look as "very demure, very mindful," which became a viral template.
Is demure used seriously?
In slang, almost never — it's used ironically and comedically, often while doing something totally normal.
How do you use demure in a sentence?
For example: "see how quietly I handled that — very demure, very mindful."
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