General
disruptive
What does disruptive mean?
Describing an innovation that displaces established players or ways of doing things.
"Their pricing model is disruptive to the whole industry."
Origin
From Clayton Christensen's 'disruptive innovation' theory (1997).
Frequently asked questions
What does disruptive mean in business?
An innovation that upends an existing market, displacing established players or the usual way of doing things, rather than just competing within the old rules.
Where does the business sense come from?
From Clayton Christensen's 'disruptive innovation' theory, set out in his 1997 book 'The Innovator's Dilemma'.
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