General
double down
What does double down mean?
To increase effort or investment in a strategy, especially one already underway.
"Instead of pulling back, we're doubling down on the enterprise segment."
Origin
From blackjack (doubling a bet); adopted into strategy talk.
Frequently asked questions
What does 'double down' mean?
To commit harder to something you're already doing, putting in more effort or money rather than pulling back or changing course.
Where does 'double down' come from?
From blackjack, where a player can double their bet mid-hand in exchange for one more card. It carried into business and politics as a metaphor for raising the stakes on a chosen path.
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