General
dura
What does dura mean?
Said of a woman who is attractive, confident, and impressive — 'she's all that'. 'Duro' works for a man who's the best.
"Esa nena está dura, se lo lleva to'."
Origin
Puerto Rican reggaeton slang; from 'duro/dura' (hard).
Frequently asked questions
What does 'dura' mean in Puerto Rican slang?
It describes a woman who is attractive, confident, and impressive — the equivalent of saying she's 'all that'. The masculine 'duro' praises a man as the best.
Does 'estar dura' mean the same as being literally hard?
No. Literally 'dura' means hard, but in reggaeton slang 'estar dura' means someone looks amazing or is killing it, not that they're physically hard.
Is calling someone 'dura' a compliment?
Yes, it's a strong compliment about looks or skill. Tone and context matter, but it's meant as praise.
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