General
ghost restaurant
What does ghost restaurant mean?
A restaurant that exists only on delivery apps — no storefront, no dine-in, no walk-ups. Often several "brands" share one back-of-house, each with its own menu and Uber Eats / DoorDash listing but the same cooks and same fryer. Boomed during the pandemic; the economics are leaner but the customer relationship is the app's, not yours.
"That "Nashville Hot Chicken Co." on DoorDash? It's a ghost restaurant working out of a pizza place's kitchen."
Frequently asked questions
Ghost restaurant vs ghost kitchen?
Ghost kitchen usually means the physical facility (often shared); ghost restaurant or virtual brand is the app-only concept that operates from one. People use them interchangeably.
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