General
growth hacking
What does growth hacking mean?
A set of low-cost, creative, often experimental techniques aimed at rapidly growing users or revenue.
"Their referral loop was pure growth hacking."
Origin
Coined by Sean Ellis in 2010.
Frequently asked questions
What is 'growth hacking'?
It's a set of low-cost, creative and often experimental tactics aimed at rapidly growing a product's users or revenue.
How is it different from marketing?
It overlaps with marketing but leans on rapid experimentation, product tweaks and unconventional tactics rather than traditional advertising.
Where does the term come from?
It was coined by Sean Ellis in 2010 to describe the fast, data-driven growth methods used by startups.
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