Internet
guh
What does guh mean?
An anguished exclamation marking a devastating trading loss — 'the sound of a soul leaving a man's body.' Used whenever a position implodes.
"Account down $20k in a minute. Guh."
Origin
Uttered by Redditor u/ControlTheNarrative on Oct 31, 2019 while livestreaming a ~$45,000 loss on Apple puts; became WSB shorthand for a crushing loss.
Frequently asked questions
What does 'guh' mean in trading?
It's the anguished sound a trader makes when a position blows up — described on WSB as 'the sound of a soul leaving a man's body.' It marks a crushing, gut-punch loss.
Where did 'guh' come from?
It comes from an October 2019 livestream by Redditor u/ControlTheNarrative, who uttered 'guh' while watching himself lose roughly $45,000 on Apple put options. The clip made it WSB shorthand for disaster.
How do you use 'guh'?
You drop it as a one-word reaction right after a big loss or a chart moving violently against you, often alongside a screenshot of the damage.
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