Internet
hard launch relationship
What does hard launch relationship mean?
A partnership that skips the subtle soft-launch phase and is announced directly and clearly to everyone at once, leaving no doubt about who the couple is.
"No teasing with them, it was a straight hard launch relationship on day one."
Origin
Extends 'hard launch' to describe the relationship itself.
Frequently asked questions
What is a hard launch relationship?
It's a relationship revealed publicly in one bold, unambiguous post, skipping the subtle teasing of a soft launch so there's no doubt who the couple is.
What's the difference between a hard launch and a soft launch?
A soft launch hints at a partner through cropped or vague posts, while a hard launch openly and clearly announces the relationship to everyone at once.
Where does the term hard launch relationship come from?
It extends the social-media phrase 'hard launch' to describe the relationship reveal itself.
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