General
hyperlocal
What does hyperlocal mean?
Targeting a tightly defined local area, such as a neighbourhood.
"Their hyperlocal ads only reach a three-mile radius."
Origin
Media/marketing coinage from 'hyper' plus 'local'.
Frequently asked questions
What does 'hyperlocal' mean?
It describes something aimed at a very small, tightly defined area like a single neighbourhood or a few-mile radius.
Where is 'hyperlocal' used?
Mostly in media and marketing, for example hyperlocal news sites or ads that only target people very close to a business.
Where does the word 'hyperlocal' come from?
It's a marketing and media coinage combining 'hyper' (extremely) with 'local'.
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