Street
k&b purple
What does k&b purple mean?
A specific deep royal purple, named for the Katz & Besthoff drugstore chain that drenched the city in it for most of the 20th century. New Orleanians use it the way other people say 'Tiffany blue' — a precise color reference everyone local instantly clocks.
"She painted the shutters K&B purple — bless her, that's a choice."
Origin
Katz & Besthoff, a New Orleans drugstore chain (1905–1997) that branded everything — bags, signage, house-brand products — in one specific royal purple. Even after Rite Aid bought them out, locals still call that shade K&B purple.
Frequently asked questions
What is K&B purple?
K&B purple is the distinctive royal purple of the old New Orleans drugstore chain K&B — local shorthand for that exact shade.
How do you use K&B purple in a sentence?
"That car's painted a deep K&B purple you only see in New Orleans."
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