General
land and expand
What does land and expand mean?
A sales strategy of securing an initial small contract and then expanding usage across the client.
"We'll land and expand, starting with one team then the whole org."
Origin
SaaS sales terminology.
Frequently asked questions
What does 'land and expand' mean?
It's a sales strategy of winning an initial small contract, then growing usage across the client account.
How is 'land and expand' used?
e.g. 'We'll land and expand, starting with one team then the whole org.'
Where does 'land and expand' come from?
It's SaaS sales terminology for a foot-in-the-door growth approach.
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