Internet
number go up
What does number go up mean?
Crypto's most honest slogan. Forget the whitepaper, the tech, the decentralisation philosophy — what actually matters is the chart pointing up and to the right. Used unironically by maxis and ironically by everyone laughing at maxis. Often shortened to NGU, sometimes weaponised as 'number go up technology.'
"I don't care about the tokenomics, bro. Number go up."
Origin
Popularised around 2017–2019 in Bitcoin Twitter circles, often associated with writer Bitcoin Magazine contributors and the 'NgU technology' framing.
Frequently asked questions
What does 'number go up' mean?
It's a satirical shorthand for the singular focus on price rising, teasing the idea that the whole thesis boils down to the number going higher.
Is 'number go up' serious or a joke?
It's mostly self-aware humour, poking fun at price obsession, but it also genuinely captures many holders' core thesis.
What does NGU stand for?
NGU is the abbreviation of 'number go up', sometimes framed jokingly as 'NGU technology'.
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