General
pivot
What does pivot mean?
To make a significant change in strategy, product, or direction, often in response to feedback or market conditions.
"When the ad model failed, they pivoted to a subscription product."
Origin
Basketball/geometry metaphor; popularised by the Lean Startup movement circa 2011.
Frequently asked questions
What does pivot mean in business?
It means to make a significant change in strategy, product, or direction, often in response to feedback or market conditions.
Where did the startup use of pivot come from?
It draws on the basketball and geometry sense of turning on a fixed point and was popularised by the Lean Startup movement around 2011.
How do you use pivot in a sentence?
For example, 'When the ad model failed, they pivoted to a subscription product,' meaning they changed their core approach.
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