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promo (album)
What does promo (album) mean?
Promotional copies of an album, often signed, distributed to industry contacts and broadcasters rather than sold — sometimes leaking into the resale market.
"That signed copy is a promo, so it's super rare to own."
Origin
Clipping of 'promotional'.
Frequently asked questions
What is a 'promo' album?
It's a promotional copy of an album, often signed, given to industry contacts and broadcasters rather than sold to the public.
Why are promo albums rare?
They aren't sold in stores and are only distributed to a limited set of industry recipients, so only a few reach fans, usually via the resale market.
Where does 'promo' come from?
It's simply a clipping of 'promotional'.
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