Street
puro
What does puro mean?
Spanish for 'pure,' adopted by San Antonio Chicano culture as a stamp of authenticity. 'Puro San Anto' means this is 100% the city, no imitation — used for food, music, accents, slang, anything that's culturally homegrown. Functions as both adjective and rallying cry.
"Big Red and barbacoa on a Sunday morning — puro San Anto."
Origin
Spanish 'puro' (pure); central to San Antonio Chicano/Tejano identity vocabulary.
Frequently asked questions
What does puro mean?
In San Antonio slang, puro is an identity word meaning pure, exclusively, or unmistakably local — a way of claiming something is authentically from the city.
How do you use puro in a sentence?
"This taco spot is puro San Antonio, homie — nothing fake about it."
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