General
red ocean
What does red ocean mean?
An existing market space with fierce competition, the opposite of a blue ocean.
"Meal kits are a red ocean now, everyone's in it."
Origin
From 'Blue Ocean Strategy' (2005); 'red' evokes bloody competition.
Frequently asked questions
What does 'red ocean' mean?
It's a crowded, fiercely competitive market where many companies fight over the same customers.
Where does 'red ocean' come from?
From the 2005 book Blue Ocean Strategy; 'red' evokes the bloody competition of a saturated market.
What's the opposite of a 'red ocean'?
A 'blue ocean', an uncontested new market with little or no competition.
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