General
rip it
What does rip it mean?
A brand of energy drink stocked cheaply in dining facilities downrange, iconic among recent-war veterans.
"I ran on Rip Its and four hours of sleep the whole deployment."
Origin
Brand name that became shorthand for deployment energy drinks.
Frequently asked questions
What is a 'Rip It' in military slang?
A brand of energy drink stocked cheaply in dining facilities downrange, so ubiquitous that it became iconic among veterans of recent wars.
Why are Rip Its so associated with deployment?
They were free or nearly free in the chow halls of Iraq and Afghanistan, so troops drank them constantly to push through long hours and little sleep.
Is 'Rip It' actual slang or just a brand?
It's a brand name that became shorthand — mentioning Rip Its instantly signals the deployment experience to fellow veterans.
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