General
secret sauce
What does secret sauce mean?
The proprietary ingredient, method, or advantage that makes a company or product special.
"Our secret sauce is the recommendation algorithm nobody else has."
Origin
From fast-food 'special sauce' marketing; applied to business differentiation.
Frequently asked questions
What does secret sauce mean in business?
It refers to the proprietary ingredient, method, or advantage that makes a company or product special and hard to copy.
Where does secret sauce come from?
From fast-food marketing about a 'special sauce'; it was borrowed to describe what differentiates a business.
How do you use secret sauce in a sentence?
For example, 'Our secret sauce is the recommendation algorithm,' meaning that's the unique advantage competitors lack.
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