Internet
soft launch
What does soft launch mean?
Used beyond dating for hobbies, projects, or news teased before going public.
"He's soft launching his new business with vague stories."
Origin
Borrowed from business (a low-key product release), "soft launch" became dating and social-media slang in the early 2020s for subtly hinting at a new relationship or venture before officially announcing it.
Frequently asked questions
What does soft launch mean in slang?
To soft launch is to hint at something, often a new relationship, subtly online before officially revealing it.
Where did soft launch come from?
It's borrowed from business (a low-key product release) and became dating slang in the early 2020s.
What's the opposite of a soft launch?
A "hard launch" is the full, explicit reveal, like clearly introducing your partner online.
How do you use soft launch in a sentence?
For example: "she soft launched her boyfriend" — hinted at him subtly.
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