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stock rotation

What does stock rotation mean?

Stock rotation is the discipline of putting newly received product behind the older stock so the old stuff sells first — basically FIFO (First In, First Out) at shelf level. Critical in grocery, dairy, and pharmacy where dates kill margin. Skip it and you end up writing off pallets of yoghurt that expired sitting at the back of the cooler.

"New starter wasn't rotating the milk — three weeks in, the cooler was a graveyard of out-of-date pints behind the new ones."

Frequently asked questions

What is stock rotation?
Stock rotation is pulling older stock to the front and putting fresher stock behind it, so the oldest sells first, following FIFO on the shelf.
How do you use stock rotation in a sentence?
Make sure you do the stock rotation so the milk closest to its date gets sold first.
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Slang definitions: FreeDict original editorial.