General
take it to the next level
What does take it to the next level mean?
To elevate the quality, scale, or performance of something.
"This campaign takes our brand to the next level."
Origin
Video-game/sports metaphor of advancing levels.
Frequently asked questions
What does 'take it to the next level' mean?
It means to significantly improve or elevate something in quality, scale, or performance.
Where does the phrase come from?
It draws on the video-game and sports metaphor of advancing to a higher level.
Is 'take it to the next level' overused?
Yes, it's widely considered corporate cliché and buzzword-heavy, though still common in everyday speech.
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