General
top of mind
What does top of mind mean?
Something that is a person's foremost thought or concern right now.
"Security is top of mind for the client after the breach."
Origin
Marketing term ('top-of-mind awareness') generalised.
Frequently asked questions
What does 'top of mind' mean?
It describes something that is a person's foremost thought or priority at the moment.
Where does 'top of mind' come from?
From the marketing term 'top-of-mind awareness', later generalised into everyday business speech.
How is 'top of mind' used?
To flag a current priority, e.g. 'security is top of mind for the client after the breach'.
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