General
touchpoint
What does touchpoint mean?
A single point of contact a customer has with a company, such as an ad, email, or support call.
"Every touchpoint should feel on-brand."
Origin
Customer-experience terminology.
Frequently asked questions
What is a 'touchpoint'?
It's any single interaction a customer has with a company, such as an ad, email, website visit or support call.
How is it used?
As a noun, often plural, e.g. 'We mapped every touchpoint in the customer journey.'
Where does the term come from?
It comes from customer-experience and marketing terminology describing points of contact between a brand and its customers.
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