General
tpr
What does tpr mean?
TPR stands for Temporary Price Reduction — the short, funded sale price you see on a yellow shelf tag for a week or two before the price snaps back. Usually paid for by the brand as trade promo, not the retailer. The whole point is to drive a volume spike without resetting the everyday price in shoppers' heads.
"Coke's running a TPR on 12-packs through the 4th — two for $10, then it goes back to $7.99 each."
Frequently asked questions
What does TPR mean in retail?
TPR stands for Temporary Price Reduction — a short-term sale price rather than a permanent markdown.
How is a TPR different from a markdown?
A TPR is a temporary sale price that reverts afterward, whereas a markdown is a permanent price cut.
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