General
traction
What does traction mean?
Evidence that something is gaining users, revenue, or momentum.
"The beta is finally getting traction with enterprise buyers."
Origin
From physics/mechanics (grip); startup vocabulary.
Frequently asked questions
What does 'traction' mean in business?
It means measurable progress or momentum, such as growing users, revenue or engagement that proves something is working.
How is it used?
Often as 'gaining traction', e.g. 'The product is gaining traction in the US market.'
Where does the term come from?
It comes from physics and mechanics, where traction is grip, and it became common in startup vocabulary.
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