General
value-add
What does value-add mean?
Something that increases worth or provides additional benefit to a customer or process.
"Free onboarding is the value-add that closes deals."
Origin
From 'value-added'; sales and product usage.
Frequently asked questions
What does 'value-add' mean?
It's an extra benefit layered on top of a core product or service that makes it more worthwhile to the customer.
How is 'value-add' used?
Usually in sales and product talk, e.g. 'the value-add here is free support', to describe what sets an offer apart.
Is 'value-add' the same as 'value-added'?
They come from the same idea. 'Value-add' is the clipped noun form used casually in business speech.
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