General
vertical
What does vertical mean?
A particular industry segment that a product or strategy targets.
"We're expanding from retail into the healthcare vertical."
Origin
From 'vertical market'; sales and strategy usage.
Frequently asked questions
What does 'vertical' mean in business?
It refers to a specific industry or market sector that a product or strategy targets, such as healthcare or retail.
How is it used?
As a noun, e.g. 'We're launching in the finance vertical.'
Where does the term come from?
It's short for 'vertical market' and is common in sales and strategy usage.
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