General
win-win
What does win-win mean?
An arrangement or outcome that benefits everyone involved.
"Splitting the marketing cost is a win-win for both teams."
Origin
Game-theory-flavoured phrase popularised by Stephen Covey.
Frequently asked questions
What does win-win mean?
An outcome where every party benefits, rather than one side gaining at another's expense.
Where did 'win-win' come from?
It has a game-theory flavour and was popularised in business by Stephen Covey, whose 'The 7 Habits of Highly Effective People' promoted 'Think Win-Win' as a habit.
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