persona
6 synonyms and 0 antonyms for persona, grouped by meaning and by how common each one is.
Noun — The image or character someone presents to the world, which may differ from their true self.
Synonyms
Everyday swaps
Common words most readers know — safe in any writing.
Less common
Still standard English, but they carry more weight.
Rare, literary or technical
Precise, but they will stand out — check the sense before using one.
How to use persona
The word patterns that sound natural to a native speaker.
Etymology
From Latin persona, "mask" or "character," possibly borrowed originally from Etruscan.
Full origin of persona →Frequently asked questions
What does “persona” mean?
The word “persona” means the image or character someone presents to the world, which may differ from their true self. In plain terms, a public image or character, whether personal, artistic, or invented for research purposes.
How do you pronounce “persona”?
“Persona” is pronounced pur-SOH-nuh (/pɝˈsoʊnə/ in IPA).
How do you use “persona” in a sentence?
Here is “persona” used in a sentence: “His confident on-stage persona was very different from his shy offstage personality.”
What part of speech is “persona”?
“Persona” is a noun.
Where does the word “persona” come from?
The word “persona” comes from Latin. From Latin persona, "mask" or "character," possibly borrowed originally from Etruscan.
Is “persona” a common word?
“Persona” is an uncommon word in modern English.
How many meanings does “persona” have?
“Persona” has 2 distinct senses listed in this dictionary. The most common is: the image or character someone presents to the world, which may differ from their true self.
What is the difference between a persona and a personality?
Personality refers to a person's genuine, underlying character traits, while a persona is the image or character someone deliberately presents to the world, which may differ from who they really are. A persona is often a curated or performed version of the self, whereas personality is considered more authentic and stable.
What is a user persona in design or marketing?
A user persona is a fictional profile that represents a typical user or customer, built from research into that audience's needs, goals, and behaviors. Designers and marketers use personas to guide decisions by keeping a realistic, representative user in mind.
Can a persona be different from someone's true self?
Yes, that is central to the meaning of persona. It describes the image or character a person presents publicly, which can diverge from their true self, such as a confident on-stage persona that contrasts with a private, more reserved personality.