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semiotics

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Noun — The study of signs and symbols, especially as means of language or communication.

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Etymology

Coined by John Locke from Ancient Greek σημειωτικός (sēmeiōtikós, “fitted for marking, portending”), from σημειόω (sēmeióō, “to mark, interpret as a portend”), from σημεῖον (sēmeîon, “a mark, sign, token”), from σῆμα (sêma, “mark, sign”).

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