genericized trademark in French
genericized trademark in French
nom de marque générique
(business, law) A successful brand name or trademark that has come to refer to the generic class of objects rather than the specific brand type, sometimes without continued defensibility of the trademark but usually with continued defensibility.
nom de marque lexicalisé
(business, law) A successful brand name or trademark that has come to refer to the generic class of objects rather than the specific brand type, sometimes without continued defensibility of the trademark but usually with continued defensibility.