proprietary eponym in French
proprietary eponym in French
nom de marque générique
A successful brand name or trademark that has come into general use to refer to the generic class of objects rather than the specific brand type, usually without the exclusive rights to said product being lost by the parent company.
nom de marque lexicalisé
A successful brand name or trademark that has come into general use to refer to the generic class of objects rather than the specific brand type, usually without the exclusive rights to said product being lost by the parent company.