Schlagwort meaning in English — slogan, watchword

English meaning

slogan noun A short, memorable phrase used to represent an idea, cause, or brand.
watchword noun A word used as a motto, as expressive of a principle, belief, or rule of action; a rallying cry.

Schlagwort is used for these senses in English:

buzzword (sometimes, derogatory) A word drawn from, or imitative of, technical jargon, used more to impress others than to convey meaning.
headword A word (or compound term) used as the title of a list entry or section, particularly in a dictionary, encyclopedia, or thesaurus.
shibboleth A common or longstanding belief, custom, or catchphrase associated with a particular group, especially one with little current meaning or truth.
slogan (advertising) A catchphrase associated with a product or service being advertised.
watchword A word used as a motto, as expressive of a principle, belief, or rule of action; a rallying cry.

noun A word used as a motto, as expressive of a principle, belief, or rule of action; a rallying cry.
noun A prearranged reply to the challenge of a sentry or a guard; a password or signal by which friends can be known from enemies.

Buzzword Modewort abgedroschene Phrase leeres Schlagwort sinnentleertes Modewort Stichwort Stichpunkt Schibboleth Chiffre Erkennungszeichen Kennwort Schlüsselwort