slogan — meaning in English

English meaning

• slogan noun A short, memorable phrase used to represent an idea, cause, or brand.
• watchword noun A word adopted as a slogan expressing a principle, belief or guiding rule; a call to action.

Senses

slogan is used for these senses in English:

• bumper sticker (US, figurative) Said of canned insight; a slogan or saying that is trite or lacks depth.
• slogan (advertising) A catchphrase associated with a product or service being advertised.
• watchword A word used as a motto, as expressive of a principle, belief, or rule of action; a rallying cry.

watchword — full definition

1. noun A word adopted as a slogan expressing a principle, belief or guiding rule; a call to action.
2. noun A secret word agreed in advance, used to answer a guard's challenge and show you are not an enemy.

Related Swedish words