noun
activation
ak-tih-VAYSHN
noun
1
The act of making something active or bringing it into use.
"Activation of the new software license took only a few minutes."
2
A marketing event or campaign designed to promote a brand.
"The company ran a brand activation at the music festival."
How to Use Activation
Learner’s notesIn plain EnglishThe process of turning something on or setting it into motion — or, in marketing, an event built to promote a brand.
Common pairings
product activation
brand activation
activation process
Word Forms
activations plural
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_____ of the new software license took only a few minutes.
Etymology
From active or activate plus the suffix -ation.